Friday, December 3, 2010

Project Reiview: The Cat in the Hat 2002

A virtual stacked set of childrens blocks for the main Logo.

A 3D version of the Hat built over the 2D Illustration as a match object.

A Long Title blocked out in child's blocks for a 30-Sheet Billboard Illustration.

The main fishbowl 3D Illustration.

The rubber ball seen in the film and books.

A softly rounded ceramic tea cup and saucer.

A concept for an in-Theater Popcorn and molded cup promotion.

The Cat in the Hat

Client: Universal Pictures via BLT and Associates.
Art Director(s): Clive Baillie, Alon Amir, Zach Ris, and Jeff Barnett.
Project Date: Fall 2002.

While doing conceptual 3D Illustration for BLT and Associated from 2000 to 2003, I had a chance to work on the Theatrical print campaign for Mike Myers adaptation of the Dr Seuss classic The Cat in the Hat. I grew up on the books of Dr. Seuss so the little kid in me was especially excited to get the chance to work on such a fun property.

It was a variety of work from a few 3D logos, to a series of props from the story that were iconic in the books from the simple saucer and tea cup to the star ball you see through the book.

Cheers, THOM

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