Thursday, October 30, 2014

Project Review: CNN Election Debate 2012 Key Art

 The delivered final shot for view "A" of the White House built from all 3D extruded type for the 2012 Election coverage on CNN.


 I was asked to create a Channel to isolate the 3D extruded type for post adjustments so I also provided a Color-picker layer.


 Here is the wireframe shot showing the build itself.


 The second shot was a bit lower of an angle on the same asset, that showcased the deepness of the top edge of the structure and various levels of type.


 Here is the wireframe Ambient overlay image of shot "B" above.


 The final angle was very low, so low in fact we see under the structure a bit as the camera is subterranean. The blur and post effect hid this.


 The wireframe Poly render of this ultra Low angle shot of the 3D Type extrusion for this CNN Key Art.
 
 In this pulled back Poly render you can see I detailed out just one side, since we were not going to see the other one. Build just what you see to save time and budget.


 A close up view of the upper roof edge and banister.


 A close up shot on the center top type area that was not showcased, though laid out just in case.
 


Project Review
CNN Election Debate 2012
Key Art


Client: CNN via Cold Open.
Art Direction: Design Team.
Project Date: June 2012.

I regularly do 3D illustration work for the Theatrical Agency out in Venice, CA. Cold Open, and they contacted me to create some Key Art graphics for a CNN Debate campaign back in the Summer of 2012, so today I cover this work with a bit of behind the Art.

I had previously done an all 3D extruded type concept for the film, The Art of Rap prior to this, so that was the starting point.

For this concept I was tasked to build the facade of the White House out of various sized type lines to create the building as if the blocks themselves were the extruded type forms.

The look was a white on white, and that has been popular for a while now. I added some depth of field and delivered the shots.

A fun short, less than a day project to work on.


Cheers, THOM

Tuesday, October 28, 2014

Project Review: 3D Subdivision Architectural Modeling for Thomas-Juul Hansen LLC Custom Sofa build PART II

Here is the final 3D Couch Model I made. This Furniture is shot as a Virtual Photo shoot.

An elevated shot of this grand couch.

A low angle end view.

A High birds eye on this architectural model.

 Here are the steps I built this as: Low Poly, then subdivided, then displaced


A shot with the low poly base mesh out front in this quad render.


A close up on the increased level of detail in the various stages of this build as it gets more details modeled into the design.

Close up details on the soft pillows.
 

 A view of the Couch exploded out to the individual parts made.

Project Review:
3D Subdivision Architectural Modeling for Thomas-Juul Hansen LLC
Custom Sofa build PART II

Client:Thomas-Juul Hansen LLC
Art Direction: Michael Golden.
Project Date: June 24th, 2014.

I was contacted by an architectural firm out in NYC to assist in building out some 3D furniture and today in PART II, I am covering a soft surface model of a large custom couch, an earlier asset I built out this past Summer for them.

As with all furnishings I make, I get a basic shot of the product and a few dimensions and I go from there. This was a 3D Model delivery only, so no rendering was needed. I do a test image to test the surfaces as seen above, but the model itself is the deliverable in 3DSmax , FBX, and OBJ.

I can design, build, and render out, or do any one of these steps for my clients, so I get a range of projects from Architectural and Interior Design clients for Corporate, Retail, Theme Park, as well as here for residential.

You can see my other post in PART I here of a high end violin case. Look for more furniture, as well as furnishings I build out in the weeks to come.

Cheers, THOM

Friday, October 17, 2014

Project Review: 3D Subdivsion Architectural Modeling for Thomas-Juul Hansen LLC High End Violin Case PART I

Since I was just delivering 3D Models no textures to my final renders for approvals.

 The case seen in base mesh[ no Sub-D] is a full 360 model[inside and outside with an hinged cover].

 The above shot of the Violin case with one subdivision added to smooth out the geometry.


 The full case open in low poly base form.[ NOTE: Violin is a stock model]

 The handles, and stitching is seen in this low polygon shot.

 The subdivided above shot of the 3D Violin Case I built in 3DSmax 2013.


 Inside the Lid of the case in Low-Poly.


 Medium Polygon[ subdivision on Level-1] of the case lid details.


 On the far side of the Lid you find the locks to hold the bow.

 A Medium rez shot of the bow-Lock side in the Lid of the virtual lid.

 An exploded view shows the build groups and modeled details in sticking zippers etc.

 Details in the Low poly exploded view.

 All the separate parts made to create the leather handles on the Virtual Violin Case.


 Close up and the parts compartment in the lower case in Ultra-High Subdivision.

 A view of the Lid fully subdivided.

Project Review:
3D Subdivision Architectural Modeling for Thomas-Juul Hansen LLC
High End Violin Case PART I

Client:Thomas-Juul Hansen LLC
Art Direction: Michael Golden.
Project Date: July 11th, 2014.

I was contacted by an architectural firm out in NYC to assist in some 3D furniture and furnishing for them, and today in PART I in a series covering these builds I am showcasing a High End Violin Case I made for them.

I had some shots of the case, and built out all the parts to match a stock 3D violin they provided to scale the case to. This is a full subdivision 3D quad model and needed a high level of detail to achieve a photo-real look.

A very fun project with a lot of tiny detail. the 3D stitching, the sipper cloth and teeth, inner and outer shell parts all made this a very fun build.I will be posting many more 3D stock I built for them.

Cheers, THOM