Tuesday, August 29, 2017



       As a 3D Conceptual Designer I bounce around quite a bit as evidenced in my TAG's to the right from 3D Illustration, 3D Modeling, Architectural Visualization, Virtual Photo Shoots, Automotive Phototreal rendering, Product Rendering to name a few, however 3D Logos are one of the main tasks that I do for existing clients, as well as one off jobs. 

I have been doing 3D Logos since I started work in Theatrical Advertising for Key Art for Movie Posters, Home Entertainment,as well as Motion Graphics, and websites since back in 2001.

Over the past 16 years I have rendered out well over 10,000 3D Logos. I have worked on hundreds of Key Art film campaigns as well as doing 3D logos for a variety of outside clients, from very small jobs of just 2 hours, to full re-branding for a variety in Corporate Advertising clients.

Most Agency's I work with do not have an in-house 3D Artist, so I get called in to to a 3D-Assist , and develop a 3D logo that they have already designed out in 2D in-house.

For some jobs, like X-Men 2, I did 212 3D Logos for our first presentation, this was one of the larger presentations. Most jobs I do a dozen or more, then refine them down to finals.

I take on jobs small to large, so I can do a 3D logo for a client on a tight budget and deadline for as little as $150,oo dollars. 

Trained in Art Centers Transportation Design program I am skilled in advanced surfacing. Though most logos are flat extrusions with some sort of light bevel to an edge, I hand build many more complex logos, all as a subdivision [Quad] model so that the end product can be used in extreme close ups for my Motion Graphics clients that buy the 3D Model as well as the 3D Renderings. 

I have developed many looks in logos from 3D Glass Logos, 3D Metal Logos, to the chiseled center-bevel or Single Point Bevel  type that has be a popular staple since around 2002. I have whole alphabets already built for some of the more popular fonts used, so I can save time re-setting it out for many clients and be on budget.

If you have a need for a 3D Logo please contact me for a quote.

Cheers, THOM

NOTE: Blogger is limited to Image size, for a full size detailed Image you can go here for the Top Image sample.

Wednesday, August 23, 2017

Project Review: Hatfield and McCoy Diner Show-Virtual Video Wall Set Design 2016

Here is the final full color render for the Video Wall Set Extension for the Diner Theater

I did a black and white version as well

 I also provide an Ambient Occlusion Dirt pass to overlay the render to add aging to the objects at geometry intersections
Built out mostly in Quads here is the base geometry with Subdivision [ Turbosmooth / Meshsmooth ] added

 A Birds-eye show all objects in the scene built with a forced perspective I learned when I did Set Design right out of Art Center.

Details in the front booths on the sides of the gates without Sub-D added.

 Close up[Base Geometry] of the fireworks and various signage out front.

Elevated shot[ Base Quad Model] of the banners above and Ferris Wheel out back

 Here is a elevated shot of the base 3D Model showing the Middle Ground elements with the tent in the background.

Project Review
 Virtual Video Wall Set Design 2016

Client: Fee/Hedrick Entertainment Group.
Creative Direction: Marshall Whaley.

Project Date: January 2016.

I started out my career in Set Design fresh out of ACCD in 92',and have been doing Themed Entertainment projects ever since, so I was contacted by Marshall at Fee/Hedrick to develop a few projects for them,and this was the first, a 3D Virtual Set that would be used on a Video Wall behind a Stage Play Diner Theater in Pigeon Forge.

I was provided a concept sketch by the client that they wanted translated into a 3D Virtual Set, so I got direction as to the final look, and proceeded to block out the main elements.

Once we had a final look, I rendered out the image for the video wall at HD in layers with 3D Foreground, 3D Middle-Ground, and 3D Background. The 3D assets I created were then handed over to Dean Fowler to animate them for the projection on stage as well.

Virtual Sets like these are a fraction of the cost to create a real set piece, and the design can be dimentionalized if needed via 3D Printing or good old fashioned Set Construction.

This is first in a series for work done for Fee Hedrick.

If you need assistance with Diner Theater Set Designs on a freelance to Full-Time basis contact me for an estimate.

Cheers, THOM

Monday, August 14, 2017

Project Review: Buzz Lightyear Planet Rescue Shanghai China 3D Designer-Modeler 2011 PART I

 Early on  for Buzz Lightyear Planet Rescue, I created test sets to ensure that the 2D printed artwork would cover the monitors placed behind the flats. The red-lines were from the Architect to give scale for the 3D renders.

I did two full rounds of designs, starting with the look developed a decade back in Toy Story I with the Zorg-Bot, and a second pass that went to finish with a more contemporary 'stealth' flat edge look update developed by Scot Drake.

When I delivered the 3D assets I did Base Quad Subdivision renders along with smoothed ones, because I was responsible for the Advanced Surfacing and the rendering was done by the in-house 3D team. 

 Here is a screen grab for a final set piece that shows the monitor fitment as this is an interactive attraction, and the hardware needed to be fully hidden by the flats.

 One of Christopher Lee's Transport design Bots, fleshed out in 3D. I also did a few texture tests early on like this one, as we were testing the Black Light throughout the project as I was there.

 One of my favorite designs to build was the driller bot,and this was testing some weathering on the 3D Model of the Character I built in 3DS Max.

A Phase One Extractor Bot with Sub-D ON: This was based on the Round Zorg-Bot found in the original Film, expertly designed by Christopher Lee.

The base mesh with Sub-Division removed and mirrored to show front and back sculpting for in-house critique and adjustments.

A Final 3D Character Design of the Grinder-Bot used in the first set mock up seen at the top of the post.

Hammer Robot Phase One final 3D Model 

Here is the base Quad build out showing all six sides of the 3D Robot Character Model.

Shanghai China
3D Designer-Modeler 2011

Client: Walt Disney Imagineering.
Creative Director: Scot Drake.
Art Director: Christopher Lee.
Project Date: October 2011-May 2011

Today I am posting my 3D Visual Development work I did at Walt Disney Imagineering back in 2011 for the Shanghai China theme park attraction, "Buzz Lightyear Planet Rescue", based upon the Pixar Toy Story property.

I was brought onto the team for about 8 months, to assist the Design Team in 3D development of the 3D Robots and 3D Characters for the attraction that they were developing a look. Scot Drake was the Creative Director for the project, and I worked directly with the Chief Show Designer Christopher Lee, both are very talented fellow ACCD Alumni.

The initial job consisted of developing 3D versions of the concepts that Christopher had come up with to populate the attraction. Final application would be high resolution prints in color that would be reactive to black light.

Today is PART I in a series on this work showing a sampling of the over 500 robots I built out for the attraction in 3D, that were used in the final product currently live in Shanghai.

To see the attraction as well as Christoper's Lees great work go check out his development at his site here.

I will post additional PART's to this series in the future. Truly a dream job for me, and my last Imagineering job before relocating out of the area.

If you need 3D Character Visual Development / Conceptual designs, or a 3D Models built of your design, do not hesitate to contact me for a bid. Available for Freelance to Full-Time.

Cheers, THOM

Thursday, August 10, 2017

Project Review: Architectural Visualization 3D Furniture Modeling 2017 The Olaf Chair

 The end product for this 3D Service is the 3D Model itself, I do a surface render check for every one, thus ensuring that the subdivided Quad Sub-D Model is good to go when delivered. This is a typical test shot as delivered to the client.

Here is the base mesh with Subdivision removed to show the low poly base build I do. Subdivision Modeling allows for as much resolution as needed in the asset, yet provides a lighter base mesh for dial in of pre-lighting textures and animations.

This underside view shows the 3D Model build out of the legs with supports.


 A close up details on the supports attachments with rattan.

 A few quick test renders on a virtual Photo stage

 Another angle on the 3D Model.

 Birds Eye overhead view on the Olaf Chair.

Side View of the 3D Chair.

 Here is a high front angle on the chair.

Project Review
Architectural Visualization
3D Furniture Modeling 2017
The Olaf Chair

Client: Three Marks.
Art Direction: Michael Golden.

Project Date: February 2017

Of the various 3D services I offer, one is to model out hard surface 3D assets for various clients to have them take my 3D Model into their program for a variety of uses from animation, Design, Visualization both for still print, as well as animations, and in today's blog post I am covering Furniture 3D Modeling.

I have worked with Michael Golden for a few years on a project by project basis, assisting with sets of custom furniture for his incredible visualizations he does out in NYC. For me, to build out custom furniture for Architectural Visualizations in still format or a  walk through is one of my favorite things to build in 3D, and Mid Century Modern is one of the styles I enjoy the most.

Today I have a really fun chair I got the pleasure of building out, that of a weaved wicker high-back Olaf Chair. As a prior furniture builder and a woodworker myself, I love virtual furniture building.

Having to build great iconic furnishings done in the past by great designers always builds up your own design abilities, since whenever you are forced to build another designers concepts you are challenged as a designer yourself. It takes you out of your own comfort zone, and allows you to see thru another designers eye, and sensibilities.

This will be followed by other pieces I have built out, as I have well over 100 custom furniture pieces for the Architectural Visualization work that Michael does at Three Marks.

Cheers, THOM

Tuesday, August 1, 2017

Project Review: 3D Illustration Key Art-All Def Comedy Jam 2016

The first Pendant render of the 3D Logo I did for the HBO All Def Comedy Jam.

I did a second pass of an ambient occlusion render that is overlaid in the final PSD file I deliver to the in-house Art Department.

The angle view on the 3D Pendant Logo.
3D logos allow for multiple angles and views using the same asset, a distinct advantage over a 2D Logo.

The Ambient overlay showing the reflection sphere I have hidden in the render to fine tune the metal brightness on black.

This was the final pass at the stacked Comp. I put all three light effects into one comp, the 3D Neon tube, the round bulb type, and the inner volumetric glow inside the microphone head.

Here is the Second Pass render of the Ambient/Dirt shader overlay.

 I also provide a distance based mask, or a Z-Depth Pass, for these renders so focal length effects and saturation based on distance is already masked out for the Art Team that takes this and integrates the 3D Logo into the final product.

The first alt was no light effects just metals and a dark look.

I then added a volumetric light casting rays out from indie the Microphone next.

Here is the alt with the vintage round bulb marque feel to it.

Project Review
3D Illustration Key Art
All Def Comedy Jam 2016  

Client: HBO via Leroy and Rose Agency.
Art Direction: Melchior Lamy.
Project Date:October 2016.

Last Fall I worked on some 3D concepts for Key Art for the new All Def Comedy Jam 2016 for HB via the Leroy and Rose Agency out in California.

I was given two basic directions, one of a big gold pendant utilizing the circle logo provided to me by L&R, and another of a stacked black on black logo dark with some gold and light accents.

I started with the pendant concept first, as directed, and built out the 3D Logo and set up the textures and lighting. I have done many 3D Pendant logos in the past[ Goldmember, Marci-X etc.] so I utilized what was learned from those in this one as well. I did two views which is why 3D is so beneficial when the client wants alternates[ or Alt's] , since I just create another camera view, adjust lights as needed, and render a second concept based off the cost of the first.

The second direction is what took the most of my time, a stacked dark metal on dark metal logo with gold accents. Once I had the majority of the scene built, I rendered it out in various ways as seen above. The final was a comp with light bulb text, neon tubes, and a lit up microphone mesh all in one.

Though these did not finish[ make to the finals], it was a great exploration and application of technique for proof of concept.

If you need a 3D assist on a 3D Logo for your project, contact me for a quote today!

      Cheers, THOM