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Warner Brother Digital Copy
Client: Warner Brothers Studios via The Cimarron Group.
Art Director(s) HE: Darren Keller,IA: Mike Potter, and Michael Paul Terranova.
Project Date(s): HE: Winter 2007, Fall 2009.
I worked on two phases of the Warner Brothers launch of the Digital Copy technology where you get a PC friendly copy on your Blue-Ray or DVD to put on your phone or laptop. Early on I did logo and Iconic Mark concepts for our Home Entertainment Division, and two years later, I did some work for the website launch for the Interactive Division.
The 3D pixelating CD image was a fun concept to revisit as I did 3D glass cubes a few years back and it emulated a 3D pixelation feel and so I proceeded with one look that way. We also explored pure icons with arrows and a warm orange coloration. And the last part in 2009, I built out an iPhone for an Iron Man game, and I reused it here along with a stock model of a mac book that they provided for the finals.
The 3D pixelating CD image was a fun concept to revisit as I did 3D glass cubes a few years back and it emulated a 3D pixelation feel and so I proceeded with one look that way. We also explored pure icons with arrows and a warm orange coloration. And the last part in 2009, I built out an iPhone for an Iron Man game, and I reused it here along with a stock model of a mac book that they provided for the finals.
Cheers, THOM
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