3D Mock-Up Ads
3D Mock-Up Ads
Client: Smart Car USA via The Cimarron Group.
Art Director: n/a.
Project Date: Spring 2006.
Back in 2006 when I was running my one man show over at the Cimarron Group providing 3D illustration, Models, and Aniamtions for Theatrical Advertising, we had a chance to pitch Smart USA for the launch of the Smart Car here.
We used a stock model of the old version of the Smart Car as they did not want to invest the time into a new model. I had built the Lotus for that campaign and once we were awarded the job , then I would build the car.
The above images are 3D Mock Up ads and though they show a higher level of finish than a sketch, they are still mock ups for the idea. The disadvantage is the tighter your comps are the more clients and "creative directors" loose sight of the ad itself and start nit picking details of the car etc., that in a sketch are understood as FPO[ For Placement Only]. Even when we marked these up as FPO it was difficult to get past the natural inclination to crit these as final art, which that was not even the right year and version of the car.
I also did a single point bevel tube type treatment to the logo, and all the cards for the AV spots, as seen above in the storyboard for a type only ad.
All in all it was a fun pitch, as I am a huge fan of the micro car.
Nice ad designs, looks unique and catchy...ive seen something that almost designed like that but yours is better :)ReplyDelete
THX for the comments Kenny. I went to ACCD with the team that designed the OG Swatch Car AKA SMART now.ReplyDelete