Tuesday, February 15, 2011

Project Review: Sand's Bethworks Casino

An I-Beam Profile Logo built with heavy steel.

The Iconic Bridge still standing at the Steel Mill is used here in the Logo as well.

It is always fun to bend a Logo in half having one word on one side and another on the second one as seen above.

A glowing Metal 3D Logo designed by me.

One of my favorite Icons with the block of Iron with the Logo on it.

A cool steel version of a Logo with Holding Device.

A Warm Steel Logo with Holding Device. A bit closer to a Crest design.

Glowing metal from behind. A two pass render using Sub Surface Scattering to get that proper internal glow in the HOT IRON.

The Big Heavy Chain indicates the weight of this Design.

Andy's Final Design Proposed for the exploration.

Bethlehem PA.

Clients The Sands via The Cimarron Group.
Art Director: Darren Keller and Andrew Marciniak
Project Date: Summer 2007.

I did the occasional project for the Home Entertainment Department when I was in-house at The Cimarron Group, and back in the Summer of 2007, we did a 3D logo exploration for a new Casino built in an old steel mill in Bethlehem PA.

This was a fun project in that I got to build heavy metal Logos with rivets and rust, and best of all HOT steel. Glowing metal produces a unique look, and with Sub surface Scattering[ internally translucent] in all major Global Illumination Renderers these days, and this project was perfect to do some experimentation on that front.

Very Fun Project all in all.

Cheers, THOM

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