Wednesday, January 25, 2012

Project Review: How to Lose a guy in 10 Days: 3D Illustrations for Key Art 2002

 Here is the front only shot of the Chrysler Building I built for BLT for How to Lose a Guy in 10 days back in 2002 a decade ago now.

 A Front view of the model with out textures showing that I modeled in the details.

 When I turn the camera you see the sides lack any details at all, this was done as we had a time constraint for the project, and I can always add it in form the other parts at a later time, and this is the main advantage to 3D , that is it can grow beyond the basic first delivery without any loss of product.

 Here you see the 3D rendered Illustration for the Parking Meter, as well as the comp provided to me for lighting and angle.

 The Parking Meter was eventually prepped for online sales, here it is a bit closer up.

 Here is the Painted into the Corner Comp I did for How to lose a guy in 10 days.

Project Review
How to Lose a guy in 10 Days
3D Illustrations for Key Art 2002

Client: Paramount Pictures via BLT and Associates.
Art Direction: Jeff Barnett and Ronnie Blumenburg.
Project Date: Fall 2002.

I always got a variety of requests while in-house at BLT, to build out a prop for a movie poster to use, and sometimes the prop was a small hand held item, like a gun or something small, and othertimes I needed to build out entire citys, so for the Paramount property, How to Lose a Guy in 10 Days, I eneded up building out The Chrysler Building for a shot.

Now this is the first time I built the model in 3D so it was my practice so to speak. I built out just the front facade as we had no time to build the full 3D all sided model, so I focused on the view we would see in the Key Art for the posters. 

Taking the same gag with the two main charcters leaning on it, I did the Parking Meter next. I used the comp as my Global Illumination lighting model, so the prop dropped right in the comp cleanly.

I also did a "I'm painted into this corner" type of gag for a third idea, but that one was scrapped early on.

All in all, a very fun project to do a variety of fast 3D illustrations in a quick turn around is creatively a great challenge as a 3D Designer.

Cheers, THOM

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