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Project Review
FANBOYSMotion Graphics PART I
Misdirect Advertising Campaign
Client: Third Rail Releasing via The Cimarron Group.FANBOYSMotion Graphics PART I
Misdirect Advertising Campaign
Art Director: Tom Kositchotitana, and myself.
Project Date: Summer 2006.
I did a couple dozen typical Sci-Fi Chrome cards for the motion graphic used for the trailers for the project Fanboys, which was in the studio for about 3 years or so before they finally released the film. I also designed a title for the trailers that was used on the film as well here.
What you see above on "The Holy Grail' is what is called a Misdirect Advertising Campaign. This is where they lead you the viewer, in a false direction, and later reveal at the end of the trailer the gag is on you the viewer, you were misdirected to a wrong conclusion.
So, for Fanboys with all the chrome lettering I did, we applied a Old English look to the font and cards to seem like a Robin Hood, or some "Epic Quest" type of film as the misdirection. GOld aged, in a Gothic cathedral.
I had a set of Gothic architectural elements built from the film MGFX for Blood and Chocolate, so I used the Gothic widows, wall, and columns to add a bit more backdrop detail to the scenes to add to the font itself.
I also used some filigree effect as I did for The Kingdom of Heaven here as well with a dirt shader from Cebas Final Render to get the aged look just right.
What you see above on "The Holy Grail' is what is called a Misdirect Advertising Campaign. This is where they lead you the viewer, in a false direction, and later reveal at the end of the trailer the gag is on you the viewer, you were misdirected to a wrong conclusion.
So, for Fanboys with all the chrome lettering I did, we applied a Old English look to the font and cards to seem like a Robin Hood, or some "Epic Quest" type of film as the misdirection. GOld aged, in a Gothic cathedral.
I had a set of Gothic architectural elements built from the film MGFX for Blood and Chocolate, so I used the Gothic widows, wall, and columns to add a bit more backdrop detail to the scenes to add to the font itself.
I also used some filigree effect as I did for The Kingdom of Heaven here as well with a dirt shader from Cebas Final Render to get the aged look just right.
Cheers, THOM
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