Monday, December 19, 2011

Project Review: The Bleeding-3D Logo designs for Key Art and Motion Graphics Advertising 2008

 For this 3D Logo I designed for the film, The Bleeding, I did a curved front face with red painted extrusion with a bit of back lighting.

 We did the blood on red so it would be a second read[ squint and see].

 A bit of green tint in the metal along with a warmed up light rig made this angled shot fun to layout for the Key Art.

 A brighter version on Green with the blood drips using the wax material which is a Sub-Surface-Scattering material so the light comes thru the this spots like real blood.

 A very bright version of the 3D Logo over a metal wall.

 My fave! Red extrusion curved dark face with highlighted edge lit blood drops in the 3D design.

Project Review: The Bleeding
3D Logo Design Exploration
Key Art and MGFX Design

Client Anchor Bay Entertainment via The Cimarron Group.
Art Director(s): Calvin Sumler and Joseph Stamper.
Project Date: April 2008.

I am often given a quick one day or half day gig to do a logo in 3D. Some clients get the capabilities in 3D and give me some room to explore, and others just want a boiler plate metal extrusion in some sort of chrome.

For this project, they wanted to try a few things to a metal logo that was "blood" oriented, so I gave it a STAB!

The main idea was to have some subtle dripping blood coming off the lower edge of the logo. You will see in one comp we did the dripping blood on red so it was NOT a first read, but the motion of the drops is what would "catch your eye' to the action on the lower edge.

I also cut the extruded logo horizontally with about 100 slices so I could bend the face to a curve. Flat faced logos are not good in chrome, they are too flat for a nice reflection, so I add a bit of crown to the surface which forces the horizon to the high point in the design. This is an old car designer trick to fix a surface, just add crown!

All in all though it did not finish, a fun experiment in design. I especially like the one with the red extrusion in the metal with a bright face and drips.

Cheers, THOM

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