Monday, June 27, 2011

Project Review: 3D Marquee Outdoor Neon Sign for NORMS 2006

I Built out the 3D Neon Sign and rendered it out at this extreme angle at suck lighting. Originally for a MGFX portion of the pitch idea.

Here is a shot of the same model with more of a daylight environment at a regular side angle with about a 40mm lens.

An extreme down view[ birds eye] of the 3D Neon sign approaching a nice deep blue environment found in there print materials provided.

Here is the wireframe quad view of the model . It was built high poly from the start as it was a very fast build for a pitch. Normally in a case like this we might remake the item in all Sub-D quads for a better asset to animate, but this was for a first pitch and they needed it FAST....

Here is a close Up shot showing the neon pitching in to the small "O" ring for each tube on the sign.

The model of the 3D Neon sign I made for Norms in Hollywood close Up from below.

Project Review: NORMS
Neon Sign in 3D

Client: Norms via The Cimarron Group.
Art Director: n/a.
Project Date: Fall 2006.

Back in 2006, while I was n in house at The Cimarron Group, in Hollywood CA. , I did a 3D replica of the famous NORMS neon sign from Hollywood to try and s help out Corporate division score a new client.

I have built many neon signs in 3D as well as help designed real ones when I was an Imagineer at The Walt Disney Company, so this was a fun and familiar exercise.

It was a about a 5 Hour project to build it out, light, render, and texture, about 6 views for use in the pitch packages for the various NORMS ideas they pitched to this potential client. I delivered my 3D goods in less than a day, though the pitch did not secure the work for them at that time, though the process of conceptualizing these items for the various departments was always an enjoyable process from my perspective running the little One Man Army there.

Cheers, THOM

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