Wednesday, October 20, 2010

Project Review: Ford Mustang Launch 1994

We open with the camera racing down a sandy highway...

...we cut to a reverse shot and slide into the interior of the car...

We have a series of cuts of the car ending on the logo.

Launching the new 1994 Ford Mustang

Client: Telemundo LA
Art Director: n/a.
Project Date: spring 1993.

I did these storyboards for the newly designed 1994Ford Mustang to help launch the product globally as these boards were for a television spot via Telemundo in LA and was a Spanish speaking commercial. Straight forward storyboards with a quick 4 Hr turn around.

As a car design major it is always fun to sketch out a new car that is not on the road yet, as at the time the new 'stang was yet to be released.

I met the client in a funny way as back then the internet was not really up for most of use so I would FAX out a "packet" of work to self promote my services to production company's around LA. The client was in the room when my FAX came in and I was hired that day.

Cheers, THOM

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