Thursday, April 22, 2010

Project Review: United Artists Logo update

Taking the big UA icon and adding in the text into the shape.

The UA Icon in glass.

A "positive-negative" cut out block Logo.

A single Line Text Logo in stone with dramatic lighting.

A Fun exploration with Bauhaus with a "filament" inside the tube logo.

Mr Chaplin leaning on the Logo in shadow.

Chaplin s trademark Cane with Charlie in shadow walking towards camera.

Revisiting the 70's "Candy bar" concept with a two line Logo.

All Four Founders in a vintage styled Logo.

Another Charlie homage with Shadow and Cane for the full effect.

United Artists Logo Update

Client: United Artists via The Cimarron Group.
Art Director: Myself and others.
Project Date: Fall 2007.

When you try and bring in a new client often it is to start with the company logo and revisit the design to see if an update is in order. While running the 3D Design Department at Cimarron I had a chance to develop the look for a good number of logos both fully spelled out and the famous UA icon they use as well.

This was a very fun project not just to design, but to learn the history of how United Artists was founded and why. Chaplin, Pickford, Fairbanks and D.W. Griffith wanted to give some creative control to the artists themselves[ sound familiar!], so they started their own film company in 1919 and the original studio is still standing on Santa Monica and Formosa to this day in Hollywood.

Cheers, THOM

You can click the link title to read a bit of history on UA or paste this text into your web browser and go!

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