Wednesday, May 15, 2013

Project Review: Despicable Me: 3D Logo Design Explorations PART II

This was a fun little alternate on a version I had already prepped, so I added in these soft rounded joints thru out the font to simulate sheet metal sections for the first film Despicable Me.
I used the Car-Paint Shader with some large metal-flake on this version. NOTE: The reason the "M' in me is pushed over a bit, is one of the minion characters was to be added in later leaning on the type.

 I did a few meal plate versions, this one too had the "M" being pushed over by the character to added latter on.

A big metal heavy bevel version with the Lightining in the type.
A "Heavy Metal" type of look with a large single point beveled Gothic-ish font in aged pewter.

A Red glass version of the logo with the Lightning theme in a few characters in the name for Despicable Me.

Project Review
3D Logo Design Explorations

Client: Illumination Entertainment via The Cimarron Group.
Art Directors: Rob Russell, Calvin Sumler, Chris A. Hawkins, Joseph Stamper, and Adrienne Burk.
Project Date Spring 2009.

Today I have posted some additional 3D Logo looks I developed for our presentation for the first film Despicable Me back in 2009 while I was still the in-house 3D Design Director at The Cimarron Group. And today we look at some more "Darker" versions.

We went with the bright and  happy candy feel for most, but we also went a bit darker and sinister as the film is a dark comedy even though it is for kids. Presented on black, with heavy dramatic lighting, and rich reds, back glows, and various metals.

You can view PART I here with a huge posting of logos, and look for a few more posts in the weeks to come as well.

Cheers, THOM

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