This first pass at the Target: My Little Pony DVD Backplate was a clean render with no animation.
A shot of the style frame as delivered to me to build a back plate for. I usually get a single image and go as I did with this.
My Little Pony: A Very Minty Christmas
3D Motion Graphics Cards 2006
Client: Target Stores via The Cimarron Group.
Art Direction: Paolo Ledesma.
Project Date September 2006.
Back in 06' I was still full time in-house at The Cimarron Group, an Entertainment Advertising company that I ran a 3D Design Department for, and the Motion Graphics team needed a new backplate for a DVD releae for Target stores, so I was asked to help out.
The image backplate is posted above and what they wanted were Christmas trees that had no snow covering them up, and they wanted to fill them with ornaments to conveyed the Season a bit better.
They also wanted it 'cartoony' , and with my Animation Background, this was a quick Design as I build project that went quickly. Full delivery was in about a half a day with back plates with Z-Depth passes for VFX. A fun and fast small job, typical of many in-and-out jobs I get on a regular basis in advertising.