Friday, May 28, 2010

Project Review: The City of Ember [AV] PART I

The Web Card using a higher reflective surface to get the "hot" spots.

The Main Title Card in the final font picked at mid glow.

An Alternate font using the same filament inside but very thin letters.

The Standard serif-ed font version with a filament inside.

The Electric "E" Ember mark used on the One sheet in the glowing inner filament style.

Project Review
The City of Ember


Client: Walden Media via The Cimarron Group.
Art Director: Myself and Tom Kositchotitana
Project Date: Spring 2008.

For the AV [ audio visual] trailer campaign for the film I was tasked with coming up with a look for the cards that would be used in the trailer. The client was one that usually went simple 2D white on black so we did have our own expectations very high that they would go tin a more artful direction, but we were asked to explore anyways. What a fun concept to make all the type into glowing filaments inside the text that would slowly come on and glow to emulate a mood of "Amber" to match up with an energy glow associated with the plot of the film with the big generator.

I experimented with a few fonts and the "electric" E mark that was used on the teaser One Sheet. I used sub-surface-scattering to achieve the inner glow look inside the font with a filament object embedded inside. Fun to do and work out, but ultimately they went with white text.

Cheers, THOM

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