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Friday, November 28, 2025

Project Review: The Nutcracker and the Four Realms: Key Art Proof of Concept Title Treatments December 2016

 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- First Title was a nice ornate Old German Font made with glass with a very thin internal filament like a vintage light bulb. Neon was too contemporary for the design but this is a tribute to that look.

 

 
 
 The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- A Clay Shader Screen grab highlighting the geometry. This is the camera viewport with the main extruded type with a micro bevel.

 

 
 
 The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- A Material Shader Screen grab shows the internal modeled filament inside the box extrusion font.



 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- A Material Shader Screen grab front view shows the internal modeled filament inside the box extrusion font.

 
 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- I loved this design as I got to add in blowing snow dust around the font. A translucent ice material for the type with whimsical snow dancing around the title.

 

 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- An extra render pass as a Z-Depth mask to give the Creative team distance based masking with my delivery.



 
 
 The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- The Screen Grab viewport shaded from Camera shows the individual lights I used to light the Key Art. If you look closely you can see the snow particles I placed around this title.

 

 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- A Clay Shader Screen grab highlighting the geometry. A Camera viewport.

 

 
 
 The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- A Clay Shader Screen grab highlighting the geometry. Here you can see the tiny snow flying around the font from the Bird's Eye view.

 

 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- A standard Gold Single Point Center Bevel is always wanted for most fancy font styles like this. Here I did a negative bevel that bend inward with a thin sharp knife edge center profile.

 

 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- A Clay Shader Screen grab highlighting the geometry. The Sub-D divided final mesh with enough divisions added to smooth out those longer curves.

 

 
 
 The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- A Clay Shader Screen grab highlighting the geometry. The base mesh I hand built for the title without subdivision added. This file is lean for animation work in MGFX.

 

 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments-An extra render pass as a Z-Depth mask to give the team distance based masking masks ready to go.

 

 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- A Clay Shader Screen grab highlighting the geometry. At this more extreme angle you can see the thin bevel edge well in low poly base form.

 

 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- A Clay Shader Screen grab highlighting the geometry. The High Poly count file ready for renders.


  

 The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- A Clay Shader Screen grab highlighting the geometry. Looking down the depth of the font is clearly visible. Enough extruded surface for camera moves thru the file. Low Poly seen here.

 

 
 
 The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- A Clay Shader Screen grab highlighting the geometry. High Ploy mesh smoothed geometry.
 
 
 
 
 
 The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- I liked the font as it had nice "thorns' so to speak sticking out from the horizontal sections ans the ornate swirls as well. This was a clean metal version.
 
 
 
 
 
 The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments-An extra render pass as an Ambient Occlusion/ Dirt render pass to add realist lighting as well as aging in the intersections in the geometry. You can see the dirt collects in the tighter curved areas.
 
 
 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- A rougher metal texture with procedural pitting as well as some mapped distress and cracks. This has a reflection with some  warmth in the cold metal. I added wrapped vines around sections of the title in this alternate design using that last design as a base model.


 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments-An extra render pass as an Ambient Occlusion/ Dirt render pass to add realist lighting as well as aging in the intersections in the geometry.



 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- This version went warm in colors with a Gold and Black texture set, and it was reminiscent of a Postcard look with a extrusion to the side.
 
 

 
 The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments-An extra render pass as a Z-Depth mask.
 
 
 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- An extra render pass as an Ambient Occlusion/ Dirt render pass to add realist lighting as well as aging in the intersections in the geometry.
 
 
 
 
 The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- For this design I also used a distressed metal and the font was wavy and bumpy with a melted metal feel to it. Hand built not machined in appearance was the goal.



 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- Here I applied an Ice texture to the above file as an alternate design. Nutcracker is a Holiday Winter film so there were a few with the cold materials in the design.


 
 
 The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments-An extra render pass as a Z-Depth mask to give the Creative team distance based masking.
 
 
 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- An extra render pass as an Ambient Occlusion/ Dirt render pass to add realist lighting as well as aging.
 
 
 
 
 The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- This crest design was the larges render of the bunch with hand built swans and crest elements based on scrap reference given to me from the team. Hand built scales and the parts were all very fun to work on.
 
 
 
 
The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments- An extra render pass as an Ambient Occlusion/ Dirt render pass to add realist lighting as well as aging in the intersections in the geometry. The center crest in the middle was built as separate objects that I boolean the parts into one object to give it a cast metal look with rounded edges more appropriate for the time period.
 
 
 

The Nutcracker and the Four Realms Key Art Proof of Concept Title Treatments-The extra render pass as a Z-Depth mask to give the Creative team distance based masking.

 

Project Review

The Nutcracker and the Four Realms

Key Art Proof of Concept Title Treatments

 December 2016 

 

Client:  Walt Disney Pictures via Cold Open
Creative Direction: Gardner DeFranceaux

Project Date:  December 2016.

     Back in the Winter of 2016 I was hired for the Disney Holiday Film The Nutcracker and the Four Realms. This project was very early in production as the film was released 2 years later in 2018. I worked on the Key Art 3D Logos for a few weeks developing a variety of title treatments. These were proof of concept, so they did not make it to the end and finish.

     I love doing freelance for the Cold Open agency, and as usual I get really fun 3D Logo concepts from the team there, and this production was no different. I do many 3D Logos, and I definitely enjoy fancy ones. I worked with a team and was provided about 10-12 vector files to build out in 3D as dimensional.
 
     I was given a lot of room on this gig to created a few distinct looks. This is the stage in the design whey we can explore concepts to get a feel for what the director of the film wants to see to represent the work. 
 
     I did a wide variety with extruded logos, beveled logos, ones with vines growing around them, some light up vintage Victorian bulb filament styles as well. A range of finished metals, and even one with snow flying around the icy frozen wonderland text. A really fun project!
 
    This is a larger than normal post as I took a larger number of screen grabs in a flat Clay Shader to show the sculpture forms I made for the ornate title treatments. A Behind the Art post is for those wanting to see the actual geometry in a build, focusing on on the font builds with base mesh builds and polygon subdivision mesh smoothed finals. A Disney feature film title usually is animated, so using 3D with a lot of surface and details work well for any Motion Graphics [ MGFX ] use.

     Many thanks go out to Gardner there at Cold Open for bringing me on for these project based roles. Please do take a trip over to the site at the link to see the impressive work they do! 

     I am currently full time doing freelance as I hunt for a full-time place to work at, so if you need a bid for a 3D Illustration or 3D Logo, or a 3D Model feel free to contact me for a quote. I am open to Hourly gig's, Work Retainers, Part-time, and of course a Full Time opportunity [ Open to relocation ] would be best. I have worked remote since 2009, so I am ready.

                                 Cheers, THOM

 

Monday, November 17, 2025

Project Review: 3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos- April 2018 PART II

 
3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos-Concept #1 has Neon bulbs and a sign with all broken bulbs and just light sockets left. This was a fun design to come up with, my personal fave.



3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos- Screen Grab in Clay Shader showcasing the Geometry surface- This shows the Quad Polygon base-mesh build out for the Title treatment.
 


3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos- Screen Grab in Clay Shader showcasing the Geometry surface- This shows the Quad Polygon Sub-D [ subdivided]-mesh build out for the Title treatment.
 
 
 
 
 3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos- I like to include an Ambient / Dirt Shader pass for realistic lighting as well as geometry intersections for adding in aged details based on the forms.
 
 
 
3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos- a Z-Depth mask giving pixel information in 256 levels of grey for selections based on distance from camera. See here.
 
 
 
 3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos- I did a Neon render and light bulb render pass with Photoshop glow effects that were live and adjustable to the client.
 
 
 
3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos-The blocked by letter, number, and word Color Picker Layer for fast selection based on object groups.



3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos- The second Color Picker Layer was for the neon glow object inside the glass tubes for a double glow effect. Based on object.
 
 
 
3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos- The third Color Picker Layer for the outer neon glass selection.
 

3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos- Screen Grab in Clay Shader showcasing the Geometry surface- This is a worms eye view looking up at the Neon sign build.



 
3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos- A bird's Eye down view close on the T in toy as a shaded viewport Screen Grab showing transparency with internal filaments in the bulbs and the glow object Neon tubes.
 
 
 
 3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos- Same bird's Eye down view Screen Grab in Clay Shader showcasing the Geometry surface-
 
 
 
 3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos-Shaded Screen Grab showing transparency with internal filaments in the bulbs and the glow object Neon tubes. This showcases the letter Y in Toy with empty sockets as well as bulb bases with glass insulators and busted sign components.
 
 
 
 3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos- Screen Grab in Clay Shader showcasing the letter Y in Toy as above in surface only with wireframe resolution.
 
 
 
 3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos- Concept #2 was crunchy paint with dents and rust. this was the rougher of the two
 

 
3D Rustic Toy Story 4 Key Art Proof of Concept Main Title 3D Logos-Concept #3 was a much cleaner version with just light bubbling rust on the painted tin letters.


Project Review
3D Rustic Toy Story 4 Key Art Proof of Concept Main 3D Logos
April 2018
PART II
 

Client:  PIXAR/ Walt Disney Feature Animation via Cold Open
Creative Direction:  Andrey Rubey 
Project Date:  April 2018.


     This is my second post for work that I did on Toy Story 4, and this work is for another Agency I do freelance for with Andrew Rubey at Cold Open These designs went a very different direction from a key story point in the film, of having the toys in an antique thrift shop. They wanted them to be broken rusty and aged logos. They ultimately went with shiny clean versions, so these are just proof of concept pieces.

     As a 3D Artist, doing anything for PIXAR is an honor as they were trailblazers in the field of 3D Animation which helped mainstream the technology to where it is at today as now it's considered common place.
 
     I also posted Behind the Art images with wire frames and Clay shader screen grabs as well as textured ones to show form and transparency in each. I have always loved neon signs, and to have vintage nipple bulbs as well uses many vintage sign themes in the concepts.

    With neon, I create both the exterior glass tube, that's two sided with a 3DSmax Shell modifier added to the spline to give it a glass thickness in neon signs. I also build out a second internal object spline that that represents the gas inside the tube that glows, and this is where I put the self illumination glow on so it refracts a bit through the tube glass. I also add color to the glass itself to simulate color bleed. You see above the multiple Color -Pickers I give the client to add more glow as needed, masked and ready to go.
 
    I did three main concepts, and we went to 3K for the top design they wanted to show. As proof of concept it did not finish, but it was a fun run around the block as I got to create and explore this look to such a clean and shiny logo. I have aged logos in the past many times, and you can see in a proof sheet here.

 
     I am back full time doing freelance as I hunt for a full-time place to work at, so if you need a bid for a 3D Illustration or 3D Logo, or a 3D Model feel free to contact me for a quote. I am open to Hourly gig's, Work Retainers, Part-time, and Full Time opportunities [ Open to relocation ] would be best. I have worked remote since 2009, so I am ready to help you.


                                 Cheers, THOM

Monday, September 29, 2025

Project Review : The Atomic Saloon Show Las Vegas 3D Logo Neon Illustrations for Key Art 2018

 
 
3D Neon Logos for The Atomic Saloon Show in Las Vegas- My favorite design with the tin built out sign and vintage chase light bulbs along with the neon. A fun western themed design on this one.


 
 
3D Neon Logos for The Atomic Saloon Show in Las Vegas- The Ambient / Dirt shader pass is a second render I add to almost all my work as it adds realism and depth to the models shape in the geometry, as well as the textures and shaders to emulate real work lighting. In post you have so many options which is why I do it separately.


 
 
3D Neon Logos for The Atomic Saloon Show in Las Vegas- The Z-Depth Pass for distance based editing. PRO TIP: Make a second layer copy and use Photoshop Levels to isolate objects based on distance even more!


 
 
3D Neon Logos for The Atomic Saloon Show in Las Vegas- A screen grab shaded view showing the Light bulb details with the Bake-o-Lite bases, with Phillips head fasteners, along with the offset clips so the neon aligns with the outer edge of font extrusion on the main title.


 
 
3D Neon Logos for The Atomic Saloon Show in Las Vegas- A worms eye shot showing the depth and lip on the tin frame outer side.
 

3D Neon Logos for The Atomic Saloon Show in Las Vegas- The second design is all Neon in many diameters. A fun colorful design. Back wall was just for shadows[ not rendered ]

 

 
 
3D Neon Logos for The Atomic Saloon Show in Las Vegas- Red Clay shader screen grab of the lower poster details.
 

 
 
3D Neon Logos for The Atomic Saloon Show in Las Vegas- Red Clay shader screen grab of upper details of the Cowgirl riding that bomb down akin to Dr. Strangelove!

 
 
3D Neon Logos for The Atomic Saloon Show in Las Vegas- Red Clay shader screen grab of central details with the extensive use of neon. A lot of clips holding those tubes up!


 
3D Neon Logos for The Atomic Saloon Show in Las Vegas- full Key Art One sheet design for this most simple design of the three posted.


3D Neon Logos for The Atomic Saloon Show in Las Vegas- A screen grab of the shaded 3D geometry for this design with the Cowgirl tin plate nose art design.


Project Review
for Key Art 2018
 

Client:  Spiegelworld via Leroy and Rose
Creative Direction:  Melchior Lamy 
Project Date:  November 2018.


     Today I am posting work that I did for Melchior at Leroy & Rose for Spiegelworld in Las Vegas from back in 2018.

     The Atomic Saloon Show in Las Vegas is at The Venetian and is a very popular show still drawing sold out crowds. I was given a few different layout sets as vectors for the designs all to be done in neon with bright pinks and flashing bulbs. Some of the sign designs were using just the neon tubes, and others had the tin framed outdoor sign structures as well as flashing bulbs. 
 
    In the past I did prior work on both The Venetian, and The Plazzo at the Venetian that can be seen both here and here.

    When I build out any CGI Neon, I create both the exterior glass tube, that's two sided with a 3DSmax Shell modifier added to the spline to give it a glass thickness so the edges give a bit of realistic light bending refraction for close ups.
 
      I also build out a second internal object spline which represents the gas inside the tube that glows, and this is where I put the self illumination glow on so it refracts a bit through the tube glass. I also add color to the glass itself to simulate color bleed so pink glass with a matching pink glow etc. 
 
       For the bulbs I build out a vintage ivory Bake-o-lite base with a lit filament inside the nipple bulbs as seen in the behind the art close ups. I have higher resolution bulbs ready to go as well as one for sale online here too.
 
     The Cowgirl is part of the show, and she is found in all the designs with the tin painted version of the Cowgirl riding the back of the atomic bomb a nod to Dr. Strangelove @ 1:45., as well as just the outlined Neon tubes as well. 3D Logos like this also work well for any Motion Graphics Animations on the blinking vintage light bulbs and flickering neon. Also, they are designed for outdoor signs too, that can be made based off of the 3D files for real world signs.

     I am back full time doing freelance as I hunt for a full-time place to work at, so if you need a bid for a 3D Illustration or 3D Logo, or a 3D Model feel free to contact me for a quote. I am open to Hourly gig's, Work Retainers, Part-time, and Full Time opportunities [ Open to relocation ] would be best. I have worked remote since 2009, so I am ready to help you.

                                 Cheers, THOM