Project Review: 3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment PART I

 

 

 

3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment- This is the final finished design for posters and Key Art for Netflix. I really enjoyed doing the filigree inset panels in the title. They have a Victorian and Old world tone to them.

 

3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment- I often render and Ambient / Dirt render pass in 3D to add realistic lighting and accumulation of grit in the intersections and cracks in the geometry to ass some not so polished loos. I did that for this project to reflect Santa's real age.

3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment- a Z-Depth Mask render is very useful and easy to use in Photoshop.

 

 

 

3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment- This is a Color-Picker render I add if requested. This is object based so the Creative Director can have pre-selected masks based by object. This Smart 3D as I call it is why 3D renders save massive masking times and are accurate to the anti-aliased pixel  level.

3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment- A Viewport Clay Shader Screen Capture grab leaves out textures and color information to focus on just the surface, here is a Camera view of the wireframe build out of this title.

 

 

 

 

3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment-Another View-port Clay Shader Screen Capture front view from the camera without the frame gate on to see the lighting spotlights on the wireframe build out of this title.

 

3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment- This Clay Shader Screen Capture overhead view shows camera postilion and lighting.

 

 

 

3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment-This Clay Shader Screen Capture is a close up on the Left side of the title showing the extrusion depth.

 

 

 

 

3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment- A lower close up angle on the shaded wireframe screen grab really shows the weight of the letters in 3D.

 

 

 

 

3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment- A rendered screen grab with the filigree texture map seen in the sample sphere, as well as the custom build etching texture map used as a bump / specular map that was taken from the film reference.

 

 

 

 

3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment- Here is one of four complete 3D rendered typefaces I did for the film. Two regular, and two bold, one set in italics for each font weight.

 

 

 

3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment-Here is a close up on the file which was rendered out for a 16K wide massive file. You will notice on the second row down I did a set with no internal filigree. This is what they used in the Sequel.

 

 

 

3D Key Art The Christmas Chronicles: 3D Logo and typeface Finished Title Treatment-Here is another  close up on the file which was rendered out for a 16K wide massive file. This shows international letters needed so they could construct most titles needed at the time.

 

 

Project Review

 3D Key Art  The Christmas Chronicles:

3D Logo and typeface Finished Title Treatment
PART I 
 

Client:  Netflix via Cold Open
Creative Direction: Gardner DeFranceaux
Project Date:  September 2018.

     Back in the Fall of 2018 I was put on the Netflix Holiday Film The Christmas Chronicles. I worked on the project for a few weeks developing a variety of title treatments, that were proof of concept. Today's post is covering just the final finished 3D Logo used for the main titles as well as the entire alphabet for the film credits. I will post a Part II covering my Proof of Concept iteration work in the near future.

     I really have loved doing freelance for 16 years for the Cold Open agency, and I always get really fun 3D illustrations and 3D Logo concepts from the fantastic team there. I am a huge Kurt Russell fan, so doing this fun title was a pleasure to participle in. I do a lot of 3D Logos, and I definitely enjoy fancy ornate ones like what was needed for this film. Big blocked out san-serif metal 3D Logos are a staple in Key Art, especially for Superhero Film type of work and action titles. But this had a flair to match the film and the nostalgic era that Christmas design looks back at in American Film.

 

     The main Key Art design was to get a title locked in. Gold, copper, and filigree engraving were taken from the film production design, especially from Santa's sled. The filigree itself was a direct lift from the main prop used in the film on Santa's sled in the metal. The overall warmth was all matched to the film palette.

    I took a number of screen grabs in a flat Clay Shader to show the sculpture forms I made for the ornate title, as well as a screen grab of the Final Render shader using the filigree engravings from his sled. A Behind the Art post is for those wanting to see the process and actual geometry in a build.

     Many thanks go out to Gardner there at Cold Open for bringing me on for these project based roles. Please do take a trip over to the site at the link to see the impressive work they do! The Typeface I created for the first film was used for The Christmas Chronicles 2 as well.

     I am currently full time doing freelance as I hunt for a full-time place to work at, so if you need a bid for a 3D Illustration or 3D Logo, or a 3D Model feel free to contact me for a quote. I am open to Hourly gig's, Work Retainers, Part-time, and of course a Full Time opportunity [ Open to relocation ] would be best. I have worked remote since 2009, so I am ready and experienced to help you.

                                 Cheers, THOM