Monday, August 4, 2025

Project Review: Onward Disney PIXAR Feature Animation Key Art 2018

3D logos for Onward feature Animation-A heavy Steel Title treatment with an inward extrusion with added design details inside. A little Middle Earth feel to this title.


3D logos for Onward feature Animation- A wood title with some gold inlay with a motif taken from a staff in the film that held a crystal. 

 

3D logos for Onward feature Animation- An almost Center Bevel with a really heavy bevel in iron. The crystal was a main light source here between Disney's and PIXAR's Logos. 

 

3D logos for Onward feature Animation- An amber Crystal that was based off the Crystal used in the staff in the concept art.


3D logos for Onward feature Animation- a simple wood with softer edges and no sharp bevels was a Sub-D model with 4 levels of turbo-smooth added for displacement.

 

3D logos for Onward feature Animation- an extruded near flat with a lighter edge bevel done in an Indiana Jone like palette. 

 

3D logos for Onward feature Animation- Using the above model with a custom red inset texture map as well as a spline based micro strip this was in a red as steel look. 

 

3D logos for Onward feature Animation- This reverse extrusion inset into the title used a fabric texture sourced in the concept art for the Van back curtains. The film revised the curtains so this was not a match after concept phase work. 

 

3D logos for Onward feature Animation- a combination of wood plates with multiple bevels and a metal face at the top of the stacked design. 

 

3D logos for Onward feature Animation- a Plaid material based on the Character Ian Lightfoots shirt. I did a pillowed soft face in a chrome frame.


 Project Review: Onward Disney 

PIXAR Feature Animation 

Key Art 2018

 

Client:  PIXAR via Leroy and Rose
Creative Direction:  Melchior Lamy 
Project Date:  November 2018.


     Today I am covering a large series of 3D Logos I was contracted to develop for PIXAR's Onward from back in November 2018. I was happy to work on non traditional looks for the 3D Logos with a wide range of looks. My typical fare is in metal logos and glass as the most common ones I am asked to do, so I enjoyed the variety in this gig.

    Leroy and Rose often called me for Feature Animation Key Art. I have a background working in Animation as a Conceptual Designer, Art Director, as well as Layout, Character, and Prop designer in Phantom 2040, and the New Adventures of Flash Gordon. My first full time job was for Hearst Animation Productions, so I love this genre of entertainment.

     Doing anything for PIXAR is an honor as they were trailblazers in 3D Animation. This work I did was before any 3D animation was sent out to vendors so I received some pre-vis and sketches to work off of mostly.
 
    I did this work on Key Art 3D Titles at a development stage, so you can see a wide range of looks. I used textures and elements from the reference in the logos as well as materials like Wood, Crystal, steel, as well as fabrics used in the film environments and characters themselves. I also combine multiple materials as well stacked and inlaid as well in the visual development.
 
    Just one set of vector files provided to us by the client were used to create multiple solutions in the 3D models. Some are flatter and extruded, while others are chiseled with heavy bevels, and some were displaced with high poly count geometry for the wood versions so the wood grain was dimensional in 3D and not merely a bump map fake. One file can be made dimensional in so many ways. Pixar ultimately chose a 2D flat logo with a bevel effect
 
     The three dimensional thinking skills I developed in Industrial Design really gets used for this kind of work. I see many 3D solutions to one file, and here the agency allowed me to explore a bit. Love that!
 
     I am full time doing freelance while I hunt for a full-time place to work at, so if you need a bid for a 3D Illustration or 3D Logo, or a 3D Model feel free to contact me for a quote. I am open to Hourly gig's, Work Retainers, Part-time, and mostly Full Time opportunities [ Open to relocation ] would be best. I have worked remote since 2009, so I am ready to help you on your projects!

                                 Cheers, THOM

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