Monday, June 16, 2014

Project Review: Austin Powers Goldmember- 3D Logos- PART II

A small beveled gold plate with a bit of rough DA sanded surface textures added to this. They wanted some where the texture was a second read to the overall gold materials.

A very heavy nugget style of gold as if it was crafted from raw gold rocks. I used this look in platinum for Marcy-X here as well.

A very tiny surface texture was tried here with the specular and bumps used to highlight the dot pattern on the surface.

This version used the large round bevel on the gold plate that ended up as out final, only this round I did a horizontal brushed surface to break up the reflections and add in the textured look desired by the client at that stage of development.

This is the 'almost final' with a smaller surface glitter used that we ended up making much more visible in the final.

A grid like texture was used with heavy bump so the entire front gold surface was adjusted in this pass.

 In this version we added a "Flower Power" surface pattern to it to connect with a few other concepts.

Project Review
Austin Powers Goldmember

3D Logos-PART II

Client: New Line Cinema via BLT and Associates.
Art Director(s): Warren Nung.
Project Date: Summer 2002.

Twelve years back I got to work on one of my favorite franchises, Austin Powers. I loved the first two films and when I came to BLT they were working on the third film, Goldmember, so I was put on the logo portion and built out about 80 versions of the title in 3DS max for presentation .

I was given a chunk of time to develop a multitude of gold looks for the titles which I was provided a few vector files that were narrowed down for my work. I stacked up a few plates with a dark holding device on back and some texture variety applied to the font.

Some were smooth, some brushed and some had a reflective pattern across the fronts. I had a lot of fun on this campaign, and I did finish the final version for the posters, for both the teaser, and the pay-off as seen in my first post.

Cheers, THOM

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