The First Pass at the Title treatment back early on when the film was proposed to be called Shark slayer, but they removed the slayer as this was a children's animation.
The Second Title tried was "a Shark's Tale" but they ended up taking of the Plurality.
The final Designs I did in 3D prior to my departure over to The Cimarron Group, was this last Title rendered at a HUGE 9000 pixel wide finish, where a typical One-sheet Logo final is 4500 pixels wide.
A sheet of 3D Bubbles with the animation standard of a little four-pane window reflecting there under the water....:o)
Here is a shot of the spray paint can for some comp ideas early on.
Shark Tale 3D Logo development and 3D Illustration
Client: Dreamworks Animation SKG via BLT and Associates.
Creative Director: Warren Nung.
Project Date: Fall 2003.
This was one of my final projects back in the fall of 2003 when I was still the in-house 3D design department at BLT and Associates. I had done quite a few projects for Warren, as he was the third Creative Director that I had worked with back then, so he put me on 3D Logo development for the film posters.
I built out the text a few times with the letters gimballed about 3 degrees so the right edge of each letter overlaps the next letter. I did a few variations of each, but the sharks"fin" in the title's letter H stayed the whole time, as the producers loved the fish in the "O" in the logo for the Pixar film, Nemo a whole bunch, so we added in a few sea creatures into the fonts.
I also did some cartoony - realistic bubbles with the typical " four-pane window reflection in them[ No windows under water], so they were a stylized overlay that the various Art Directors, and Creative Directors could add in bubbles into the comp ideas.