Key Art 3D Logo Finish for Shazam- Here is the final finished 3D delivery to the agency. They did a lot of post adjustments using the Color picker selection layer I provided below. They turned the lightning bolt frame gold using the chrome pass below as well.
Key Art 3D Logo Finish for Shazam- Here is the Ambient / Dirt 3D Render pass provided for post effects for more realistic non direct lighting of the surfaces, as well as adding in darkness into the cracks and crevasse for more rich color appearance and lighting enhancements.
Key Art 3D Logo Finish for Shazam- Here is the Z-Depth mask a 256 level mask for 3D depth based adjustments, perfect for rack focus lens effects and saturation or atmosphere as well.
Key Art 3D Logo Finish for Shazam- Here is a color picker Layer both by object and by sub-object faces so I could grab the mini bevels on the logo. Even a simple blocked logo can have extra little areas to catch the glints of light like this.
Key Art 3D Logo Finish for Shazam- Here is a Screen Grab Clay textured frame from the Camera viewport showing the lights on each letter to dial it in just right.
Key Art 3D Logo Finish for Shazam- Here is a screen grab with the material Editor open as well as the sample material ball with the procedural "Crust" I used to create the Lava Lighting bolt texture.
Key Art 3D Logo Finish for Shazam- Here are the edges I hand beveled after the first pass blocking model was done and good proportionally with the client.
Key Art 3D Logo Finish for Shazam- Here in this Clay Shader Screen Grab you can see the slight bend I did to the logo to roll it around the lightning Bolt Icon a bit. This is something I learned when I did the Superman Shield for Superman Returns in 2006 to emulate the shield rolling over a barrel chest. I repeated that look here.
Key Art 3D Logo Finish for Shazam- Here I backed up farther to show the spot lights in this Screen Grab.
Key Art 3D Logo Finish for Shazam- Here is a higher Bird's Eye screen grab showing the distance I moved the text out from the Icon.
Key Art 3D Logo Finish for Shazam- Here is a near top down on the title the background sphere does not render but is seen in the refection.
Key Art 3D Logo Finish for Shazam- Here is the last Screen Grab showing the Cebas- Final Render Rectangular Lights I used top and bottom with render in render pass turned on so they show up in the edges. I love these box lights they are a go to light I use all the time.
Key Art 3D Logo Finish for Shazam- Here is my personal favorite not finished Proof of Concept. This one is much darker and has that Lava texture with a volumetric light coming out as well. Nearly black faces but they are actually a dark Candy Red as seen in the upper material editor image. I also used a chrome render pass overlay from below.
Key Art 3D Logo Finish for Shazam- Here I added a ribbed texture to the Bolt.I also did softer raised bevels with materials consistent with Black Carbon Fiber and a woven red to match the suit on the edges. A softer 3D Logo alternate.
Key Art 3D Logo Finish for Shazam- Here is the Chrome pass I rendered out to layer over the full color pass I did. I hotter top light was used on this one.
Key Art 3D Logo Finish for Shazam- Finished Teaser.
Project Review
Key Art 3D Logo Title Treatment Proof of Concept and Finish for Shazam
Client: Warner Bros. Pictures via Cold Open
Creative Direction: Gardner DeFranceaux
Project Date: January 2018.
Back in the Winter of 2018 I was hired freelance to make 3D versions of the title treatment for the new superhero film from DC Shazam.Today I am posting both Proof of Concept work, as well as final finished 3D Titles used for the marketing and all advertising for the film.
The main Key Art Title 2D illustrator vector file was already locked in mostly when I came aboard and they wanted me to do a 3D version of the title for the teaser as well as the final finished posters and key Art for the film. I had actually done logos for this property directly for DC comics years prior and as a kid I did read the comics so I was ready to go.
I again have some Behind the Art here as I took screen grabs in a flat Clay Shader to show the logo forms. I did an extra mini edge bevels to catch highlights on the blocked letters. I also gave a Color Picker layer so the Creative team could easily grab those edges with a mask to add shire as well. The Lava material inside the Proof of Concept was my favorite version as it was also very dark red , nearly black in areas. I used Dark Tree to build out the procedural lit texture with a volumetric light aimed at camera.
Many thanks go out to Gardner there at Cold Open for allowing me to post these fun projects over the last decade. A quick 3-4 day project and a fast turn around as most Theatrical Advertising is.
I am currently doing freelance as I hunt for a full-time place to work at, so if you need a bid for a 3D Illustration or 3D Logo, or a 3D Model feel free to contact me for a quote. I am open to Hourly gig's, Work Retainers, Part-time, and of course a Full Time opportunity [ Open to relocation ] would be best. I have worked remote since 2009, so I am ready and experienced to help you.
Cheers, THOM
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