Wednesday, August 18, 2010

Project Review: The Midnight Special DVD Logo

A Single Point Bevel[ rounded] Liquid text.

An Outline "Neon" version of the Original Logo.

A New Logo version in Neon over a 12" LP Record.

The New Logo design as a tin sign with Neon.

The Final Logo Design is an extruded 3D Stylized version of the Original.

The Midnight Special

Client: Guthy Renker, Inc. via The Cimarron Group.
Art Director: Andrew Marciniak.
Project Date: Spring 2007.

A quick Home Entertainment job from my Cimarron days back in 2007 was the DVD set release of the late 70's show "The Midnight Special", and so I do a few variations on the look of the logo to match a 70's feel with neon and golds. This was a quick turn around one day job so not much time to fully explore, but we did get in about six ideas into the mix. A fun design exercise.

Cheers, THOM

You can view the DVD set by clicking the post title or cut-n-paste this into your browser:

No comments:

Post a Comment