Wednesday, November 17, 2010

Project Review: DUNE Entertainment Logo 2008

Step I: The vector file is prepped for a SPB and it is beveled with no caps.

Step II: The bevel is welded all the way around each letter by hand to form the Single Point in the center of the text.

Step III: The areas needed a sharp corner are defined with a chamfer on them
[ see the "N"].

Step IV: I pull the font behind the sand-dune at the base of the Big D and finish the text.

Step V: Here is an overhead shot of the finished scene set up for a fast pull back across a desert.

Step VI: Here is a closer view showing the staggered text on the sand floor surface.

Here is the seated final frame of the animation.

Here is a test render of the final frame after the desert is dissolved away showing the lighting in the Big "D"

Project Review
DUNE Entertainment Logo build.

Client: Dune Entertainment via The Cimarron Group.
Art Director: Steven Viola.
Project Date: Winter 2008.

When I was in-house at The Cimarron Group we received many requests to do Film Company Animated Logos, and in my 3D department I provided assets for these projects to Print ans AV departments for the variety of needs.

For the Dune Entertainment Logo, I needed to build a Single Point Bevel version of the text where the big "D" was broken open with a sand dune built into the font base. Once the text was build I modeled out a desert surface using a displacement with a cellular map on a plane object to create the fractal random peaks that would match the logo shapes. I did a test animation and off it went to the AV team headed up by Steven Viola to finish out for the client.

Cheers, THOM

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