The final Design inspired by Shin Takamatsu's work in Japan.
A late version using angled industrial themes.
A version using rounded Industrial Themes.
A Foreground interruption item we pass in the spot.
A close up detail on one of the Industrial Post designs.
The STS exiting outside the launch tunnel to "Magic Hour".Cadillac STS 1993
Client: Praxis Filmworks.
Director: Robert Blalack.
Project Date: Summer 1993.
Early in my carer I did set design around town and I ended up doing a lot of car commercials as a Transportation designer from Art Center, the TV automotive world used us since we can sketch cars very well so designing around a car was straight forward over an illustration major.
I had done a few spots for Robert Blalack's Praxis Film works for Dodge and a few other clients when we did this New Cadillac STS spot. I was referred by Michal Stewart from Design Setters, whom I did the Mazda MX-6 spot work for right out of school.
It ended up finishing as a miniature shot with some CG effects. FUN!
I had done a few spots for Robert Blalack's Praxis Film works for Dodge and a few other clients when we did this New Cadillac STS spot. I was referred by Michal Stewart from Design Setters, whom I did the Mazda MX-6 spot work for right out of school.
It ended up finishing as a miniature shot with some CG effects. FUN!
Cheers, THOM
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